Packaging
Through many mood boards, palettes, and iterations, I worked closely with the CEO to create her vision for her new candle and soap line. Each illustration was digitally painted by me. The packaging was a team effort.
Press Blast
Press blasts or press releases are documents sent to journalists, bloggers, and media outlets to announce new, on-trend products or events. It aims to generate media coverage and raise awareness by providing relevant info in a compelling or newsworthy manner. In this case, it pushes interest towards this luxury accessories brand to raise interest and sales.